Jun 25, 2026
INP Is the Core Web Vital B2B Commerce Teams Cannot Afford to Ignore
Interaction to Next Paint reveals whether complex B2B commerce workflows actually feel usable after the page loads. Learn where INP breaks and how to improve it.
Resources
Guides, articles, case studies, and tools for ecommerce leaders
Featured Resources
Commerce Today Podcast
Weekly conversations with ecommerce leaders about strategy, technology, and what's actually working. Hosted by Joshua Warren.
Listen nowInsightStream
The 5-minute ecommerce briefing. Daily email + private podcast for operators who want signal, not noise.
Subscribe nowCase Studies
Real results from real projects. See how we've helped manufacturers, distributors, and retailers transform their ecommerce operations.
View case studiesInsights Blog
Technical and strategic perspectives on ecommerce. Platform comparisons, integration guides, and operational best practices.
Read articlesGuides & Frameworks
In-depth resources for specific challenges
Integration
ERP Integration Playbook
How to plan and execute a successful ERP-to-ecommerce integration. Covers Epicor, NetSuite, SAP, and Microsoft Dynamics.
Read guide: ERP Integration Playbook AI
Adobe LLM Optimizer Guide
Get your products recommended by AI assistants. Introduction to GEO/AEO for commerce sites.
Read guide: Adobe LLM Optimizer Guide B2B
B2B Ecommerce Checklist
Essential features for B2B: customer-specific pricing, quote workflows, approval chains, and rep portals.
View checklist: B2B Ecommerce Checklist Platform
Platform Fit Guide
Adobe Commerce vs Shopify Plus vs BigCommerce: how to choose based on your requirements, budget, and team.
Read guide: Platform Fit Guide Migration
Migration Checklist
Step-by-step checklist for migrating from legacy platforms. Data migration, URL preservation, and cutover planning.
View checklist: Migration Checklist Analytics
Ecommerce Measurement Framework
Key metrics and KPIs for ecommerce operations. How to measure what matters across conversion, retention, and fulfillment.
View framework Performance
Hyvä Performance Guide
How Hyvä delivers 90+ Lighthouse scores. Frontend performance optimization for Adobe Commerce.
Learn more about the Hyvä Performance Guide Checklist
Must-Have Feature List
The essential features every B2B ecommerce site needs before launch. Use this checklist to evaluate your current platform or plan your next build.
View checklist: Must-Have Feature List Playbook
Ecommerce Growth Playbook Resources
Companion worksheets, scorecards, and 90-day sprint playbooks from The Ecommerce Growth Playbook by Joshua Warren.
Download resources: Ecommerce Growth Playbook Tool
PIM Complexity Calculator
Assess your product data management needs. Find out if you need a PIM and identify opportunities to optimize your catalog operations.
Use calculator Downloads
Meet Magento Florida Resources
Download slides, the tech debt scoring framework, and other resources from Creatuity's Meet Magento Florida 2025 conference presentations.
Download resources: Meet Magento Florida Download
Ecommerce Replatforming Guide
Expert advice and best practices for ecommerce directors planning a platform migration. Download the comprehensive PDF guide.
Guide
Scaling Ecommerce: B2B, Omnichannel & DTC
Expert strategies for scaling B2B, omnichannel, and DTC ecommerce brands — actionable insights from Creatuity's 500+ project experience.
Read guide: Scaling Ecommerce B2B, Omnichannel & DTC Case Study
Detailed Ecommerce Case Study
An in-depth look at how Creatuity delivered measurable ecommerce improvements — covering strategy, implementation, and results.
Read case study: Detailed Ecommerce Case StudyRecent Articles
Latest insights from our team
May 14, 2026
B2B Commerce Growth Analytics: The Scorecard That Connects Speed, AI Visibility, and Revenue
Build a B2B commerce analytics scorecard that connects Core Web Vitals, AI search visibility, onsite search, quote workflows, integrations, and revenue growth.
May 13, 2026
AI Merchandising Governance for B2B Commerce: Improve Discovery Without Breaking Trust
A practical governance framework for using AI merchandising, intelligent search, and product discovery in B2B commerce while protecting ERP rules, customer entitlements, and buyer confidence.
May 12, 2026
API-First ERP, PIM, and OMS Integration Architecture for B2B Commerce
A practical architecture guide for manufacturers and distributors connecting ERP, PIM, OMS, and ecommerce platforms without brittle point-to-point integrations.
May 11, 2026
Rep-Free B2B Buying Is Here: How Manufacturers and Distributors Should Redesign Self-Service
B2B buyers increasingly want self-service, but manufacturers and distributors need account-aware portals, ERP integration, and quote-to-cash workflows—not a simple checkout clone.
May 8, 2026
PIM Strategy for B2B Manufacturing: Beyond the ERP-as-Catalog Trap
Your ERP manages transactions — not product data. Learn why B2B manufacturers need a dedicated PIM strategy to tame SKU proliferation, enrich product data with AI, and syndicate accurate catalogs across every channel.
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