How We Measure What Matters
Most agencies report vanity metrics. We report outcomes. Here's exactly how we measure success—and what we deliberately ignore.
KPI Framework by Engagement Type
Migration
- Time-to-launch→ 30-60% faster than industry avg
- Core Web Vitals→ LCP < 2.5s, FID < 100ms, CLS < 0.1
- Revenue delta→ Zero revenue loss day 1
- Data integrity→ 99.9% inventory accuracy post-migration
Support & Maintenance
- Uptime→ 99.9% SLA
- Ticket resolution→ P1: 4hr, P2: 24hr, P3: 72hr
- Feature velocity→ 20+ deployments/month
- Security incidents→ Zero critical vulnerabilities
AI Operations
- Catalog coverage→ 80%+ products enriched
- Content throughput→ 500+ SKUs/week generated
- Cost reduction→ 40%+ vs. manual processes
- Accuracy rate→ 95%+ human-verified
Reporting Cadence
Performance dashboard with traffic, conversion, and issue tracking
Internal + key stakeholders
Business review with trend analysis and ROI metrics
Leadership
Strategic assessment with market context and recommendations
Executive team
What We Don't Measure (And Why)
Vanity metrics
Page views and sessions don't correlate with business outcomes
Activity metrics
Tasks completed matters less than value delivered
Likes/shares
Social engagement doesn't predict revenue
See Measurement in Action
Explore our case studies to see how these metrics translate to real business outcomes.
View Case Studies →Trusted by
"Creatuity has been great to work with on our platform migration. They really know ecommerce well. Their team is highly responsive and worked well with us."
David D.
Director of Operations, Clear Bags