Ecommerce Integrations
Integrations
eCommerce and IT directors know how critical it is for your online store to play nice with the rest of your business systems.
From inventory in your ERP to customer data in your CRM, everything needs to sync up.
At Creatuity, we get it – integrating your eCommerce platform with ERP, CRM, and other tools can be daunting (in fact, 37% of B2B companies cite lack of IT resources for integration as a top challenge).
That’s why our focus is on making ecommerce integrations seamless and strategic for you. We specialize in Adobe Commerce integrations , connecting Magento to your mission-critical systems through robust ecommerce system integrations – whether it’s a direct ERP or CRM connection or a modern ecommerce middleware integration using iPaaS.
The result? All your platforms work as one, data flows smoothly, and you gain efficiency instead of headaches.
Our approach is direct and down-to-earth. We start by understanding your business processes and tech stack. Then we craft an integration solution that fits your needs (no one-size-fits-all here).
Whether you need to integrate an Epicor ERP with Adobe Commerce or feed eCommerce orders into Salesforce CRM, our team has been there and done that. We blend technical clarity with a strategic lens – meaning we not only connect the systems, but also ensure the integration drives your business forward. Let’s break down how Creatuity’s ecommerce platform integrations can connect Adobe Commerce (Magento) with your ERP, CRM, and more.
ERP Integrations (Epicor, Microsoft Dynamics & More)
Read more about our: Epicor Eagle integrations, Epicor P21 integrations and Microsoft Dynamics integrations.
For many mid-market businesses, your ERP is the backbone of operations. Creatuity’s expertise in ERP eCommerce integrations ensures your Adobe Commerce store is tightly woven into that backbone. We have deep experience integrating Magento with leading ERP systems – notably Epicor Prophet 21 (P21) and Epicor Eagle , as well as Microsoft Dynamics (including Dynamics NAV and modern Dynamics 365 suites). What does this mean for you? Your online storefront and back-office will finally be in sync:
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Real-Time Inventory & Order Sync: No more overselling or manual order entry. If a product is in stock in Epicor or Dynamics, your eCommerce site knows it – and so do your customers. Orders placed on your Adobe Commerce site are automatically recorded in your ERP for immediate fulfillment, and order status updates flow back to the website. This one source of truth reduces errors and saves your team from re-keying data.
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Customer-Specific Pricing & Catalogs: B2B customers often have negotiated prices or special terms. By integrating your ERP (like Epicor P21 or Dynamics) with Magento, you can display contract pricing, customer-specific catalogs, and terms to the right buyers upon login. For example, Epicor can feed customer-specific pricing into Adobe Commerce so each client sees their agreed prices online – no confusion, no calls to check pricing. This personalized experience builds trust and speeds up sales.
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Streamlined Operations: With ERP integration, every part of the order lifecycle is connected. Inventory levels update instantly across systems, so you avoid stockouts and backorders. Purchase orders, invoices, and shipping info can flow between Magento and ERP, eliminating double entry. If you use Microsoft Dynamics for finance or supply chain, integration means web orders show up in Dynamics automatically, and any updates (like payment status or shipment tracking) can sync back to Magento.
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Scalability & Accuracy: As your business grows – more products, more customers, perhaps new warehouses – an integrated Adobe Commerce–ERP solution scales with you. We design integrations that handle large catalogs and high order volumes. Plus, with accurate, real-time data sharing, you get better reporting and forecasting. Managers can make decisions knowing the online sales and back-end numbers match up. In short, your ERP and eCommerce become a single, efficient system driving your business.
Creatuity has tackled complex ERP integrations for distributors and retailers alike. Whether it’s coordinating with Epicor’s team on enabling API access or setting up Dynamics NAV connectors, we handle the technical heavy lifting. Our developers ensure the integration is reliable, secure, and built for scale – no fragile quick fixes. With an ERP integration, your Adobe Commerce store isn’t an island; it becomes an integrated part of your enterprise system, boosting both operational efficiency and customer experience.
CRM Integrations (Salesforce)
Read more about our Salesforce CRM integrations.
Your sales and customer service teams rely on CRM data, and your eCommerce site is generating a goldmine of customer insights – it only makes sense to connect them. Creatuity can integrate Salesforce CRM (and other CRM systems) with Adobe Commerce, so you get a 360° view of your customers across online and offline touchpoints. The integration between Magento and Salesforce CRM breaks down data silos and empowers both your eCommerce and sales teams:
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Unified Customer Data: Integration creates a two-way street between your eCommerce platform and Salesforce. As soon as a customer registers or places an order on your Magento site, that information (new account, order details, etc.) can sync to Salesforce in real time. Likewise, if your sales team updates an account or adds a contact in Salesforce, those details can flow into your eCommerce system as needed (for example, special account flags or credit holds). This ensures Salesforce and Adobe Commerce share a single source of truth for customer info. No more mismatched records or manual data transfers.
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Improved Sales & Support Visibility: With eCommerce orders and interactions pushed into Salesforce, your sales reps and account managers gain instant visibility into their customers’ online activities. They can see what products a client just ordered, review their purchase history, or identify cross-sell opportunities – all from within the CRM. This real-time insight means your team can have more informed conversations (“I see you just ordered product X…”) and provide proactive service. It guides essential customer conversations with data to back them up.
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Better Customer Segmentation & Marketing: When Magento and Salesforce data combine, you can segment and understand your customers on a deeper level. Salesforce excels at managing detailed customer profiles – integrating with Magento ensures that each customer record in CRM includes rich eCommerce data like past purchases, average order value, and browsing behavior. Your marketing team can then create more targeted campaigns (in Salesforce or Marketing Cloud), and your sales team can prioritize leads based on actual purchase activity. In short, integration helps you deliver more personalized marketing and shopping experiences, which drive higher engagement and loyalty.
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Efficiency and Accuracy: By automating data exchange between Adobe Commerce and Salesforce, you eliminate duplicate data entry between your eCommerce admin and CRM. This reduces human error and frees up your team’s time. For example, your staff won’t need to export orders from Magento and import into Salesforce – it will already be there. Customer inquiries to support can be handled faster because support reps see order status and details in Salesforce without logging into a separate system. Overall, it’s a smoother workflow for your team and a better experience for your customers.
Whether you use Salesforce as a pure CRM for sales/service or as part of a larger platform, Creatuity will tailor the integration to meet your needs. We make sure to respect data mappings, privacy rules, and any custom objects you rely on. The end result is an ecommerce CRM integration that unlocks actionable insights and keeps your entire organization on the same page regarding customer activity.
Middleware Integrations (iPaaS.com)
Read more about our integration capabilities via iPaaS.com.
Sometimes the best way to integrate many systems is through a middleware – a centralized platform that acts as a hub for all your data flows. Creatuity leverages Integration Platform as a Service (iPaaS) solutions (like iPaaS.com) to connect Adobe Commerce with any other software in your ecosystem. Using a middleware approach can accelerate integration projects and provide extra reliability. Here’s how it works and why it matters:
iPaaS.com is a next-generation, API-first integration platform that uses a hub-and-spoke model to connect systems. It comes with a marketplace of pre-built connectors (certified integrations) for a wide range of software – ERP, CRM, PIM, payment gateways, you name it. This means if you have a system that’s supported by iPaaS.com, we can likely integrate it with Adobe Commerce faster and with fewer custom code thanks to those ready connectors. For example, iPaaS.com has out-of-the-box connectors for Epicor P21, Microsoft Dynamics 365, Salesforce, and many other applications. We simply configure and customize those as needed for your specific workflows, rather than reinventing the wheel from scratch.
Using iPaaS as middleware brings several benefits:
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Faster, Flexible Integration: Because of the pre-built templates and a low-code interface, hooking up Adobe Commerce to another system via iPaaS is typically quicker than a ground-up custom build. We can get data flowing quickly between Magento and your other software, then fine-tune it (add custom fields, map unique data) to fit your business. This gets you to go-live faster and adapts readily if you need changes down the road.
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Reliable Data Flows: iPaaS platforms are built for robust, real-time data exchange. The iPaaS.com hub monitors and orchestrates the data moving between systems, with features like error identification and logging built in. In practice, that means if one system is temporarily down or a data mismatch occurs, the middleware can catch it and prevent lost data or crashes. Your integrations run with enterprise-grade reliability and security, without you having to build that infrastructure yourself.
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Scalability & Multi-System Orchestration: If you have multiple systems to connect (say, Adobe Commerce + an ERP + a CRM + a PIM), an iPaaS middleware shines. It can handle complex multi-point integrations in a hub-and-spoke fashion (central hub connecting to all spokes) rather than a tangle of one-off connections. This architecture scales as you add more systems or increase transaction volume. It’s also easier to maintain: updates to one connector don’t break the others, and you can monitor all data flows in one central dashboard.
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Broad Compatibility: By using iPaaS.com, Creatuity can integrate Adobe Commerce with any system supported by iPaaS.com – and that list is long. From popular solutions like NetSuite, SAP, HubSpot, and Oracle, to niche or legacy systems, iPaaS’s standards-based connectors make them compatible. So even if you have an uncommon software in your stack, chances are we can still bring it into the fold via iPaaS. This gives mid-market businesses a future-proof integration strategy: whatever new tool you adopt next year, if it has an iPaaS connector, we can plug it into your Magento store with minimal fuss.
In short, ecommerce middleware integrations through iPaaS combine the best of both worlds – speed and stability. Creatuity is a proud partner of iPaaS.com and experienced in using this platform to deliver powerful integrations for our clients. When your project calls for connecting multiple systems or you want a scalable long-term integration solution, we’ll likely recommend an iPaaS-based approach to keep everything running like a well-oiled machine. It’s all about making complex integrations simpler and more reliable for you.
Why Choose Creatuity for Your Ecommerce Integrations?
Choosing the right partner is just as important as choosing the right technology. So, why trust Creatuity with your ERP, CRM, or middleware integration project? Simply put, we offer a unique blend of technical expertise, B2B experience, and a down-to-earth, strategic approach that sets us apart. Here are a few reasons mid-market brands choose Creatuity:
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Adobe Commerce & Magento Experts: We live and breathe Magento. Creatuity is an Adobe Commerce specialized agency with an in-house team of certified Magento professionals – led by one of Magento’s Masters. This means we understand the Adobe Commerce platform inside and out (we even contribute to its core code). When we integrate your systems, we do it in a way that respects Magento’s architecture and best practices, ensuring your eCommerce site remains stable, secure, and high-performing throughout the integration.
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Deep B2B Integration Experience: Unlike agencies that just dabble in B2B, we focus on mid-market B2B eCommerce. We know the quirks and challenges that come with it – complex pricing rules, customer-specific catalogs, large order volumes, EDI requirements, multiple warehouses, etc. Our team has successfully integrated ERP and CRM systems for distributors, manufacturers, and retailers, so we anticipate issues before they become problems. (For example, we’re familiar with Epicor’s integration licensing and Magento API configurations needed to make an Epicor Eagle integration reliable at scale.) This know-how translates into a smoother project and an integration that truly supports your business processes.
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Comprehensive, Strategic Approach: We’re not just technical coders; we’re your integration consultant and partner. Our process starts by understanding your workflows and business goals. We plan each integration point meticulously so that the data flow aligns with how your teams work. By collaborating closely with your IT and business stakeholders, we ensure the final solution improves operational efficiency and delivers a great experience for your customers (and your employees). In other words, we integrate with a purpose – to drive your strategy forward, not just for the sake of it.
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Reliable Delivery & Ongoing Support: When you work with Creatuity, you can count on professionalism and reliability. We use proven integration frameworks and thoroughly test every scenario (order sync, error handling, edge cases) before go-live. We know that if an integration isn’t done correctly, it can disrupt your business – so we take quality seriously. And our job doesn’t end at deployment: we offer ongoing support and maintenance for your integrations. If you ever expand to new systems or need adjustments, we’re here to help your ecosystem evolve. Think of us as an extension of your team, continually making sure all the pieces of your commerce puzzle keep working in harmony.
At the end of the day, successful eCommerce integration is about connecting the dots in a way that makes your business stronger. That’s what Creatuity is all about. We combine technical skill with a down-to-earth, get-it-done attitude. We won’t bombard you with jargon or one-size-fits-all solutions. Instead, we work alongside you, with clarity and transparency, to deliver integrations that make a measurable impact – from streamlined operations to happier customers and beyond.
Ready to unify your eCommerce platform with the rest of your business? Creatuity is here to make it happen. With our expertise in ERP, CRM, and middleware integrations for Adobe Commerce, you’ll get a solution that’s not only technically sound but strategically smart for your mid-market B2B enterprise. Let’s connect your systems, so you can focus on growing your business without the integration headaches. Contact us today to discuss how we can make your eCommerce platform work in perfect concert with your other systems.
