Why Set Up a Google Business Profile for Your Shopify Site?

Jul 2, 2025

Increased Visibility: Your profile surfaces in Google Search, Maps, and Shopping, turning searches into visits or orders shopify.com.

Trust & Credibility: Verified profiles are twice as likely to be considered reputable, and complete profiles are 2.7× more trusted by customers shopify.com.
Customer Reviews: 93% of shoppers read reviews before buying. A Business Profile makes it easy to gather, display, and respond to those reviews, boosting conversion shopify.com.
Control Your Brand Info: You decide hours, photos, attributes (e.g., “women-owned”), and messaging, ensuring consistency across Google shopify.com.

Step-by-Step Setup Guide

1. Prepare Your Shopify Store

Install the Google & YouTube App: In Shopify Admin, go to Apps → Google & YouTube, then follow prompts to connect your Google Account. This links your store, Merchant Center, and Business Profile for unified management shopify.com.
Verify Your Domain in Shopify: Under Settings → Domains , ensure your custom domain (e.g. yourstore.com) is active. Google will link your Business Profile back to this domain.

Visit the Google Business Profile Manager and click Manage now shopify.com.

3. Add or Claim Your Business

If your store exists, search for it by name. Otherwise, click Add your business to Google.
Enter your Business Name exactly as it appears in Shopify to avoid inconsistencies shopify.com.

4. Choose Business Category

Select a category that best describes your store (e.g., “Clothing Store,” “Electronics Store”). This helps Google match you to relevant searches shopify.com.

5. Specify Location vs. Service Area

If You Have a Physical Storefront:
- Mark Yes to “Can customers visit you?” and enter your store’s address.
If You’re Online-Only or Deliver:
- Mark No to storefront visits and enter up to 20 service areas by city or ZIP code. This lets local customers find you without exposing a home address support.google.com.

6. Add Contact Information

Enter your phone number and website URL (your Shopify domain).
Double-check for typos to ensure customers can reach you easily shopify.com.

7. Verify Your Business

By Mail: Google sends a postcard with a code (takes up to 14 days).
By Phone or Email: Available for some businesses; Google sends a code instantly.
Enter the code in Business Profile Manager to confirm ownership shopify.com.

8. Personalize & Optimize

Business Hours & Attributes: Set hours, add attributes (e.g., “free Wi-Fi,” “LGBTQ+ friendly”) to stand out shopify.com.
Photos & Videos: Upload high-quality images of products, your team, and behind-the-scenes shots regularly shopify.com.
Products & Services: Use the Product Editor to showcase key items; sync your Shopify catalog for real-time updates shopify.com.
Google Posts: Announce promotions, new arrivals, or events directly on your profile to drive urgency shopify.com.

Leveraging Shopify Tools

Google & YouTube App: Manage your Business Profile, Merchant Center, and Google Ads without leaving Shopify shopify.com.
Product Feed Sync: Automatically feed your Shopify products into your Business Profile so customers see inventory and pricing on Google Search and Maps shopify.com.

Conclusion

Setting up a Google Business Profile for your Shopify store enhances visibility, builds trust, and drives more customer interactions. By following these steps and leveraging Shopify’s Google & YouTube app, you’ll ensure your business appears accurately and attractively across Google’s platforms—turning searches into sales.