INP Is the Core Web Vital B2B Commerce Teams Cannot Afford to Ignore
Interaction to Next Paint reveals whether complex B2B commerce workflows actually feel usable after the page loads. Learn where INP breaks and how to improve it.
Joshua Warren
CEO, Creatuity
Joshua Warren is the founder and CEO of Creatuity, an ecommerce agency specializing in Adobe Commerce and B2B digital commerce. With 25+ years of experience and 500+ ecommerce projects delivered, he helps manufacturers, distributors, and complex retailers build operations-led ecommerce that scales.
Joshua hosts the Commerce Today podcast and writes regularly on B2B ecommerce strategy, AI-powered operations, and Adobe Commerce platform developments. He is one of a small number of Magento Certified Solution Specialists in the US with deep expertise in enterprise ecommerce architecture.
Areas of Expertise
Adobe CommerceMagentoB2B EcommerceEcommerce OperationsAI-Powered CommerceERP IntegrationDigital TransformationPlatform Migration
Articles by Joshua Warren
B2B Commerce Growth Analytics: The Scorecard That Connects Speed, AI Visibility, and Revenue
Build a B2B commerce analytics scorecard that connects Core Web Vitals, AI search visibility, onsite search, quote workflows, integrations, and revenue growth.
API-First ERP, PIM, and OMS Integration Architecture for B2B Commerce
A practical architecture guide for manufacturers and distributors connecting ERP, PIM, OMS, and ecommerce platforms without brittle point-to-point integrations.
Rep-Free B2B Buying Is Here: How Manufacturers and Distributors Should Redesign Self-Service
B2B buyers increasingly want self-service, but manufacturers and distributors need account-aware portals, ERP integration, and quote-to-cash workflows—not a simple checkout clone.
PIM Strategy for B2B Manufacturing: Beyond the ERP-as-Catalog Trap
Your ERP manages transactions — not product data. Learn why B2B manufacturers need a dedicated PIM strategy to tame SKU proliferation, enrich product data with AI, and syndicate accurate catalogs across every channel.
B2B Commerce Performance in 2026: Turning Core Web Vitals into AI Visibility and Revenue Growth
A practical performance and growth playbook for manufacturers and distributors connecting Core Web Vitals, Hyvä, GEO, analytics, and B2B conversion optimization.